Bachelor of Science - Applied Business Analytics

William Paterson University

The BS in Applied Business Analytics empowers students with the knowledge, tools, skills and industry preparedness to analyze and interpret data-driven solutions. Integrating math, technology, statistics, and business domain expertise, the curriculum addresses emerging challenges such as optimization, machine learning, AI, marketing analytics, data mining, databases and data warehousing. Students use industry tools such as Tableau, R, and Python to complete industry-relevant projects using real data. A degree in Applied Business Analytics enables graduates to forge sustainable careers in finance, healthcare, digital marketing, cybersecurity, and project management.