Sport Management, B.S

California Baptist University

Program Summary – Bachelor of Science in Sport Management (B.S. in Sport Management)

The Bachelor of Science in Sport Management (B.S. in Sport Management) program provides students with the knowledge and skills necessary for a career in the sports industry. This program blends business principles with a focus on the unique aspects of sport, including management, marketing, finance, and event planning. Students are trained to manage sports organizations, teams, facilities, and events, as well as to understand the legal, ethical, and social issues surrounding the sport industry.

Key Program Features:

• Industry-Relevant Curriculum – The program combines core business courses with specialized sport management topics, ensuring graduates are prepared for various roles in the sports industry.
• Hands-On Experience – Students gain practical experience through internships, field placements, and real-world projects that provide exposure to the workings of sports organizations, teams, and events.
• Diverse Career Pathways – Graduates can pursue careers in sports marketing, event management, sports agency, facility management, and more.
• Professional Development – Opportunities for networking with industry professionals, attending conferences, and participating in sport management-related organizations.

Key Areas of Study:

1. Sport Management Principles – Understanding the foundational concepts and principles of management within the sport industry, including organizational behavior, leadership, and strategic planning.
2. Marketing in Sports – Exploring marketing strategies specific to the sports sector, including fan engagement, brand management, and promotional campaigns.
3. Sport Law and Ethics – Study of legal principles related to the sport industry, such as contracts, liability, intellectual property, and ethical issues in sports management.
4. Financial Management in Sports – Focus on financial management, budgeting, and revenue generation in the context of sports organizations.
5. Event and Facility Management – Training in the organization, planning, and management of sports events and facilities, including logistics, risk management, and staffing.
6. Sport Psychology and Sociology – Understanding the psychological and social aspects of sports, including motivation, team dynamics, and the role of sports in society.
7. Leadership and Communication in Sports – Development of leadership skills and effective communication strategies for managing teams, staff, and stakeholders in the sports industry.

Career Opportunities:

Graduates of the B.S. in Sport Management program can pursue careers in various sectors of the sports industry, including:

• Sports Organizations and Teams – Working in management, marketing, and operations for professional and collegiate sports teams or leagues.
• Event Management – Organizing and managing sports events, tournaments, and competitions, from local events to international games.
• Sports Marketing and Sponsorship – Managing marketing campaigns, sponsorship deals, and promotions for sports-related businesses and events.
• Facility Management – Overseeing the operations and logistics of sports facilities, such as stadiums, arenas, and recreation centers.
• Sports Agencies – Representing athletes, negotiating contracts, and managing public relations for professional athletes.
• Fitness and Recreation – Managing fitness clubs, recreational sports leagues, or sports-focused community programs.
• Corporate Wellness Programs – Developing and managing health and wellness programs for businesses, organizations, and sports entities.